"The Franchise: San Francisco 49ers: A Curated History of the Niners" is a comprehensive and visually stunning book that celebrates the rich legacy of the San Francisco 49ers, one of the most beloved and successful franchises in the NFL. This definitive history of the team spans over 70 years, from its humble beginnings in 1946 to its current status as a Super Bowl-winning powerhouse.

Through meticulously researched text and over 200 rare and exciting images, "The Franchise" brings to life the 49ers' most iconic players, coaches, and moments. From the Golden Age of the 1980s and 1990s, featuring legends like Joe Montana, Jerry Rice, and Steve Young, to the team's more recent successes under coach Kyle Shanahan, this book is a thrilling ride through the highs and lows of the franchise's history.

With chapters dedicated to each era of the team's existence, "The Franchise" provides a deep dive into the 49ers' unique culture, traditions, and rivalries. Whether you're a lifelong fan or just discovering the team's storied past, this book is a must-have for anyone who bleeds orange and gold. With its stunning photography, fascinating stories, and authoritative text, "The Franchise: San Francisco 49ers" is the perfect addition to any football fan's library.